Products

The products we build and run

Each product is designed, built, and operated by the same team in Auckland. Here is what each one solves, how it works, and where it stands today.

Live: Generally available

Hair and beautyLive

RunChair

AI-native salon management, with a receptionist that never clocks off.

Where it standsLive at runchair.com. Onboarding a founding cohort of hair and beauty businesses across New Zealand and Australia.

How RunChair worksProblem, approach, technology

Problem: Salons lose revenue quietly: calls missed mid-service, no-shows, and cancellations that never get refilled. Most salon software manages the calendar but not the front-desk work that actually keeps the book full.
Approach: An AI-native salon management platform built around a voice AI receptionist that answers calls 24/7, takes and reschedules bookings, and fills cancelled slots from a waitlist. Deposits and smart reminders reduce no-shows, and client records keep formulas, preferences, and visit history with each client.
Technology: Voice AI receptionist, booking and calendar engine, payments and deposit collection, and multi-tenant client records.

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In beta: Early access

Badminton techBeta

Your AI badminton coach, always on court.

Where it standsIn invite-only beta at gosmash.app. Used by players for video analysis, AI coach chat, movement heatmaps, and personal progress tracking.

How goSmash worksProblem, approach, technology

Problem: Recreational and competitive badminton players want better coaching but cannot always get a coach on court. Generic video analysis tools do not understand the game, the shots, or the way players actually improve.
Approach: An AI coach that watches match videos and gives feedback shot by shot. Players upload footage; the system analyses technique, movement, and shot selection across seven shot types, then chats through what to work on next.
Technology: Video analysis pipeline, multimodal AI coaching layer, and a web app surface with persistent player history.

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HeritageBeta

HeriTrail

Stories beneath your feet, pinned to the map.

Where it stands366 places live on the web map at heritrail.com, free, with open data credited on every place. iOS and Android apps are in testing, along with offline region packs starting with Auckland.

How HeriTrail worksProblem, approach, technology

Problem: What is known about a place sits in archives, council registers, and museum collections, not where the place is. A plaque gives you forty words. The photograph of the same corner a century ago sits in a catalogue that nobody standing on the corner is going to open.
Approach: A heritage map of Aotearoa New Zealand that puts the archive on the ground. Narrated trails link stops into a walk, and archival photographs will sit on the spot they were taken, compared against the present-day view, as the first are licensed. Māori sites carry no cultural protocol text until mana whenua have reviewed it. Place names lead in te reo Māori.
Technology: Flutter apps for iOS and Android on a shared design system, a Supabase backend with row-level security, and a web map surface. Audio narration and then-and-now photo comparison are built into the place record.

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Local marketingBeta

Agency-quality social posts every week, approved by you.

Where it standsIn beta at hereflick.com.

How HereFlick worksProblem, approach, technology

Problem: Cafés, workshops, salons, and trades know they should post every week, but the owner is the one person with no time to write captions, make images, or remember to publish. Agencies cost more than a small business can justify, and scheduling tools still leave the writing to the owner.
Approach: The owner sends a photo or one sentence. HereFlick suggests three post ideas each week, writes the captions, and makes a branded image or short video in the business's own colours. Nothing goes to Google, Facebook, or Instagram until the owner approves it.
Technology: Caption writing and branded image and short-video generation from the owner's photos, an approval queue, and scheduled publishing to Google, Facebook, and Instagram.

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In development: Not yet released

ConstructionIn development

thinkingPM

Learn project management by actually doing it.

Where it standsIn development and not yet released. Universities and firms interested in running a cohort can get in touch.

How thinkingPM worksProblem, approach, technology

Problem: Early-career project managers learn theory in classrooms, then meet real construction projects with no rehearsal. Universities and firms need a way to give people compressed, repeatable exposure to the decisions, stakeholders, and trade-offs of a full project lifecycle.
Approach: A browser-based simulator that compresses a four-year construction project into four hours. AI-mentored stakeholder roleplay, decisions with consequences, and cohort-ready delivery for universities and firms.
Technology: Web application with AI-assisted stakeholder logic, cohort progress tracking, and scenario authoring.

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ConstructionIn development

CostCoda

Every cost, from first estimate to final account.

Where it standsIn development and not yet released. Contractors and quantity surveyors can ask about joining the pilot.

How CostCoda worksProblem, approach, technology

Problem: On a construction job the estimate, the site changes, the orders, and the invoices live in different places. Contractors and quantity surveyors often learn the final cost and margin after the job is finished, when nothing can be done about it.
Approach: Commercial management for New Zealand contractors and quantity surveyors that keeps every cost on one record, from first estimate to final account. Variations are captured on site in under a minute. AI reads quotes, invoices, price books, and voice notes and cites the page it read; a named person approves anything contractual.
Technology: Document reading with page citations, voice-note capture from site, and a single cost record linking estimates, variations, orders, and invoices to a final-cost forecast.

Ask about the pilot All products

Watch the film

Less chasing. Better work.

A short film on the idea behind these products: turning the repetitive work around the work into practical apps and AI-assisted systems.

Get in touch

Interested in a product, a pilot, or working together?

Messages come straight to Anil Dongre, the founder. Ask about a product, join a pilot, or bring a problem worth building for.

Ask about a product Start a Project

Or email admin@thinkandform.co.nz